Meet the founder

Born and raised in Melbourne, Demi Zeglinas has built brands, campaigns, and reputations across Australia and the globe. With over 12+ years’ experience across PR, marketing, event management and brand strategy, she’s done the hard yards - from running high-profile events at the Formula 1 Grand Prix, to delivering national rebrands, securing front-page media coverage, and leading corporate comms strategies for billion-dollar brands.

Demi has led campaigns that span sectors and borders - working with clients in the US, New Zealand, Canada and China. Whether it’s 6am flights to make a pitch, staying up through back-to-back product launches, or managing media storms in real time - Demi shows up. Fully. Every time.

She’s worked in boardrooms and brainstorms, rolled up her sleeves in start-up chaos, sat beside CEOs, policy makers, and founders trying to figure it all out. And through it all, she’s built a reputation for being the woman who gets sh*t done - with heart, strategy, and style.

Founder. Strategist. Storyteller. Straight Shooter.

Her difference? She leads it all. From first coffee to final launch. No handballing. No fluff. Just fierce professionalism and a ridiculous level of care.